Passion, excellence, and romance
When you think of “Made in Italy”, what comes to mind? You might think about a bright red Ferrari, the impeccable tailoring of Gucci or statement styles from Versace, or the perfect stitching of Borsalino hats. And sure, those things certainly come from Italy. But we believe that being Made in Italy represents something deeper - we think that it’s time to explain what you’re really getting when your product has been Made in Italy.
If you ask us, Made in Italy is as much about behaviour and a state of mind as much as it is about where a product’s been created. It’s about working with passion, bridging the gap between the heart and the hands, and romanticising our traditions. That is what you’re connecting with when you’re touching, wearing, or eating something that’s been Made in Italy.
A product that’s Made in Italy, really, is about sharing this sentiment. It’s about valuing the small details, and noticing the care that’s been put into what’s been created. Feeling the warmth of Italy’s people - their pride, and their passion. Even if just for a moment.
What Made in Italy means to us, might not be what Made in Italy means to you - and we love that. Because, ultimately, your own perception of Made in Italy is about your personal feelings and emotions - about whatever makes your heart feel full.