Today we are excited to announce a new and prestigious partnership with Lega Pro's representative teams. Pantofola d'Oro, with decades of footballing history and a roster of illustrious players such as Charles, Cruijff, Rivera, Mazzola, Riva, Conti, Puskass, Garrincha, Falcao, and Mancini, has signed an agreement with Lega Pro, valid until June 2025.
The official announcement was made during a press conference held at the club's headquarters on Via Jacopo da Diacceto. Participants included Lega Pro President Matteo Marani, Pantofola d'Oro Chief Executive Kim Williams, Lega Pro Team Coach Daniele Arrigoni, and Delegation Head Stefano Udassi.
Alessandro Diamanti, former Lega Pro representative and senior national team player, shared emotional words of support for the U15 Serie C NOW youth team, making the event even more special.
Matteo Marani, President of Lega Pro, said: "We are delighted to begin this fruitful collaboration with a brand of excellence like Pantofola d'Oro. Associating our teams with such a historic brand, which has helped shape Italian football, is a source of great satisfaction."
Kim Williams, Chief Executive of Pantofola d'Oro, added: "For us, a historic brand 100% made in Italy, it's a source of pride to link our product to Lega Pro. We hope this partnership will give us the opportunity to introduce our brand to new generations of footballers, bringing good luck to their careers."
Pantofola d'Oro will be visible on the Lega Pro representative teams' kits with a dedicated patch and on the background used for interviews with the coaching staff and players. Additionally, young talents will receive a "Pantofola d'Oro call-up voucher" with a special discount, and a special event called the "Pantofola d'Oro Best Player Award" will be held for the season's players from each of the three representative teams. Finally, Pantofola d'Oro will award the top scorers of the Primavera 3 and 4 championships.